Filed under: Uncategorized | Tags: Emerging Media, facebook, mobile media, mobile statistics, mobile sweepstakes
I can’t discuss emerging media without discussing mobile media. My Palm Pre which is a growing part of my life that I can’t do without. In fact, I think I’m addicted to this little device. My alarm on my Palm Pre wakes me up every day. I then check my email, Facebook and MySpace account just in case I missed anything while I slept. Next I click on the link to read my local news and weather before beginning my day. If I want directions, GPS, watch television or shop, I still turn to my mobile device. If I get bored, all I have to do is search for the newest application to download. Mobile banking is another convenience I love.
As you can see by the above example I spend more time pulling information from my mobile than reading a newspaper, listening to the radio, or watching television. I’m not the only one reaching for my mobile device. According to Facebook, 65 million users are signing into Facebook regularly. Mobile users also access Facebook 50 percent more often than non-mobile users.
Many sweepstakes now involve the use of mobile devices in one way or another. While watching Housewives of Orange County last Thursday night, I noticed they were promoting a text sweepstakes. “Who do you think would win in a mud wrestling match?” For .99 you can text your answer with a chance to win a $5,000 shopping spree with the Orange County gals. Marketers who aren’t including mobile media in their marketing plan are missing out on a great opportunity.
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I find this video amaturely produced. I am not sure it persuades anyone to like the product. I know these videos are quick and inexpensive. I think these low quality videos are going to become unpopular soon, due to the over exposer that is happening social media.
Comment by newworlddigitalmarketing December 21, 2009 @ 7:46 pmI agree the video is amaturely produced, but I wish I were the one that produced it since it has over one million views with a 4.5 star rating out of five!
Comment by gotnvols December 21, 2009 @ 10:42 pmIs this supposed to be an instructional video on the great & wonderfulness of the Palm Pre? If watching this video is supposed to make you rush right out & buy it….I’M NOT CONVINCED. It definitely needs some SPICE! I agree w/the blogger. If you are not taking advantage of mobile media in your marketing plan, they are missing the boat. In this day & age if you can’t get the answer instantly via your phone, you feel like you are not “connected” w/the rest of the world. We are becoming instant gratification junkies & we like it!
Comment by TnGirlStuckinIndy December 21, 2009 @ 11:51 pmGood points TnGirlStuckinIndy, The magic word you used in your comment is “connected”. Social and mobile media are more personable and make people feel connected in a way other medias lack. Thanks for such great insight. -Robin
Comment by gotnvols December 22, 2009 @ 12:09 amThe value of mobile media is proportional to the weight of its output and The program complexity will grow until it exceeds the capabilities of the programmer and or user who must maintain and run it.
Comment by Hossierliquor December 22, 2009 @ 11:59 pm